Professional Experience

Editor-in-Chief
United Nations Development Programme, Dubai, U.A.E. 

Nov 2016 – Nov 2017

Strategic Communication

 

  • Developed content focused on sustainability in the U.A.E., including the creation of 4 major reports as a collaborative effort between governmental agencies & the UN
  • Launched a new magazine, The Sustainabilist, that embodied and promoted both the U.N.D.P.’s and U.A.E. government’s sustainability messaging and objectives

Project Management

  • Overhauled existing processes & procedures to streamline design and production of strategic content to communicate core objectives more effectively
  • Partnered with several industry and governmental sponsors to secure magazine funding
  • Forged and directed alliance with sales agency and video creation company to develop new and innovative content projects

Stakeholder Management & Communication

  • Built a strong communication network with both public and private sectors, including major stakeholders (e.g. Ministry of Energy, Ministry of Foreign Affairs, Masdar, etc.)
  • Created editorial steering committee with key members from ENOC, Expo 2020, Dubai Future Foundation, FEWA, DEWA, Ministry of Climate Change, and other public entities
  • Demonstrated excellent communication skills by advocating the UNDP’s mission objectives in public speaking engagements & meetings

 

Freelance Journalist
Corriere della Sera & Corriere Fiorentino, London, U.K.

Sep 2011 – Sep 2015

Strategic Communication

 

  • Authored articles on Italian culture and entrepreneurs abroad, including topic & lead selection, story angles identification to maximise readers, followers, and shares
  • Worked with Huffington Post & IT Magazine to produce expert articles on Italian politics

Project Management

  • Monitored article content compliance regarding deadlines, quotation attribution, word count, and tone and style guidelines
  • Ensured delivered content would effectively engage readership and suited the publication’s tone of voice and objectives

 

Brands Strategic Communication Director
UNIT9, London, UK

 

Sep 2012 – Sep 2014

Strategic Digital Communication

  • Created digital communication, marketing & social media campaigns for major brands to deliver innovative and distinctive brand voices to diverse target markets
  • Directed a team of brand communication and media managers with consistent coaching, mentoring, and training

Business Development & Communication

  • Spearheaded the creation and development of the luxury and lifestyle division in Italy, securing Salvatore Ferragamo, Red Valentino, Miss Sixty, and Viktor & Rolf as clients
  • Generated over €250,000 in new revenue by launching the Italian division
  • Initiated new partnerships and coordinated pitches to leading luxury brands (e.g.: Gucci)

 

Columnist 
Corriere della Sera & Corriere – Florence, Italy

Sep 2008 – Sep 2011

  • Authored weekly column on lifestyle and culture in Italy
  • Completed each article by the weekly deadline ensuring effective audience engagement, readability, and tone of voice
Brand Strategy and Business Development Director
VIVIA, at Salvatore Ferragamo S.p.A. – Florence, Italy

 

Oct 2004 – Mar 2009

Reporting to Ferruccio Ferragamo, President of Salvatore Ferragamo S.p.A.

Project Management

  • Launched a new venture, VIVIA, with the CEO’s daughter and developed it as part of the Salvatore Ferragamo Group
  • Directed the fashion house’s lifecycles, including collections’ timings, distributors’ agreements, licenses, trademarks, factory contracts, and margins & wholesale prices
  • Created business and financial models as well as finance reports for review by the CEO

Strategic Communication & Marketing

  • Directed strategic marketing & brand internationalisation for Europe, U.S.A., G.C.C & Asia
  • Coordinated PR and marketing strategies, strategic plans, and budgets
  • Created communication strategy, media plans, brand storytelling & press releases

Stakeholder Management & Communication

  • Demonstrated excellent communication skills & stakeholder management coordinating with sales and admin teams, showrooms, and external PR team
  • Aligned current and potential investors with company growth goals by implementing clear communication channels

 

Marketing Director SIGMA GI – Florence, Italy

Dec 2003 – Oct 2004

Customer Service & Office Manager PETIT BATEAU UK Ltd. – London, UK

Dec 1999 – Dec 2001

Product Manager Assistant, POLO RALPH LAUREN U.S.A. – Florence, Italy

 

Apr1998 – Aug 1999